Once Upon a Time in New York started as a pandemic pastime and has evolved into a project close to the heart. This site aims to provide content unlike tourist websites, mainstream city guides, and trend-following social media accounts. It’s meant for people who have a wild passion for New York City. Our readers always take the road less traveled and find adventure everywhere we go. We embrace spontaneity, fearlessness, and having a keen eye for what others overlook. We are hopeless romantics, subway readers, and people-watchers. We see this city as a small but infinite universe.